Business News Labels & Publishers

A Prime deal? You’d better Believe it*

By | Published on Tuesday 3 March 2015

Believe Digital

Believe Digital yesterday announced an alliance with Prime Direct Distribution which, says the two companies, will allow the latter “to provide a more cohesive and complete music distribution service which encompasses digital as well as its traditional physical formats”. Prime works for over 300 labels providing pressing and distribution services, with Baile Musik, Nocturnal Groove Records, Drumcode, ManMakeMusic, Just Jack Recordings, Voyage, Rebirth, Nu Northern Soul and Midnight Riot amongst its client based.

Confirming the Believe tie-up, Prime Direct Director Richard Stewart told reporters: “Following lengthy negotiations, we are delighted to announce a brand new joint-venture with Believe Digital, one of the sector’s most dominant forces globally. This is an exciting coming together of two independent and like-minded companies that gives us access to cutting edge technology as well as on the ground presence in all the established and emerging international territories, not to mention the competitive revenue rate that we have brokered on behalf of our labels”.

Meanwhile Believe Group’s Lee Morrison added: “The guys at Prime have been around for all of my 20 plus years in distribution and I am personally really excited to finally get to work with them fully in the next part of their growth. Prime’s extensive catalogue of high-quality independent labels is a great addition to Believe’s network and we look forward to working collectively with them to maximise their digital sales potential on a broader international level whilst giving them the technology platform their clients deserve”.

*By the way, we’re “thrilled” to confirm that this is up for the Worst Headline Of The Month award. But can we count on your vote?



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