This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Brands & Merch Business News Deals
Craig David puts some t-shirts in a capsule
By Chris Cooke | Published on Tuesday 8 August 2017
Your old mate Craig David has launched a new “fashion capsule collection”, so that’s a thing isn’t it? And we all like things. I know I do.
The Craig David Collection – available exclusively in Selfridges – consists of t-shirts and hoodies “inspired” by David’s music and sound, with typography and imagery “influenced” by not only his lyrics, but also his career. Which presumably means these t-shirts will start off annoying cool and popular, then become something of a joke, then spend several years at the back of a cupboard all but forgotten, before becoming weirdly credible again.
Says David himself about his all-new fashion range: “I’m really honoured to be working together with Selfridges to launch this collection. I wanted to create a fresh and exciting new clothing line for my fans that represents where I am musically today, but also influenced by the style of where I came from”.
The new tie up between David and Selfridges – which coincides with the retailer’s previously mocked Music Matters shindig – has been orchestrated and delivered by Universal’s merch-tastic Bravado division.