Business News Deals Digital

Disney to acquire Maker Studios

By | Published on Tuesday 25 March 2014

Maker Studios

The rapid growth of the so called multi-channel networks – sort of the record labels of the YouTube-verse – has been proven again with the news that Disney is buying one of the market leaders, Maker Studios, in a half a billion dollar deal that could value the company as high as $950 million if certain performance targets are met.

Maker Studios, which works with creators and content partners to manage, promote and monetise YouTube-based channels, will continue to operate as a standalone company within the Disney group.

Confirming the mega-bucks deal, Disney chief Robert Iger told reporters: “Shortform online video is growing at an astonishing pace and with Maker Studios, Disney will now be at the centre of this dynamic industry with an unmatched combination of advanced technology and programming expertise and capabilities”.

Meanwhile Maker Studios CEO Ynon Kreiz said: “Disney is synonymous with the best entertainment and is the ideal partner for us, strengthening our position as the leading player in online video”.



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