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Holly Herndon signs to 4AD
By Andy Malt | Published on Wednesday 11 March 2015
4AD has announced that it has signed Holly Herndon and will release her second album, ‘Platform’, on 18 May.
Speaking about the signing, 4AD boss Simon Halliday told CMU: “We are always looking to partner with the most innovative and original artists possible and Holly’s new music is diverse and magical and we were thrilled she chose to work with 4AD on the next chapter of her career”.
The CMU approved (twice) Herndon describes the album, the follow-up to 2012’s ‘Movement’, as “a rupture, a parasitic gesture”. What might that sound like? Well, here’s the first track from the record, ‘Interference’:
