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Artist News Brands & Merch
Michelle Williams reps Playtex Gentle Glide
By Aly Barchi | Published on Monday 31 March 2014
Grammy Award-winning child-of-destiny Michelle Williams has teamed, on a strictly financial basis, with feminine care brand Playtex’s Gentle Glide tampon range, and will represent its Play On Playbook campaign on all the social mediums. And the ad drive‘s main shtick is this: if you’re a lady, and you encounter an “embarrassing stumble”, you are encouraged to ‘Play On’, and bounce back with poise and grace. And not go and cry in the toilet.
As Play On ambassador, Williams will be revealing her personal ‘Play On’ moments on the Playtex FB page, and inviting the world’s tampon-buying public to share tips on how to deal with “wardrobe malfunctions, face plants, bad dates and other little challenges”. And we’ve all experienced one or all of those, am I right, girls?
Michelle says: “I know from experience that the best way to make it through life’s hiccups is to keep your head up, shrug it off and move on. I’m excited to team up with Playtex Gentle Glide to share my strategies for overcoming life’s little stumbling blocks and encourage women everywhere to embrace their own Play On moments”.
Playtex Gentle Glide’s Senior Brand Manager Chit Itchon gives her own inspirational take on the situation: “We are excited to work with Michelle and celebrate women from all walks of life who exemplify grace under fire. Michelle is the perfect example of the Play On woman who is comfortable and confident in herself, and isn’t fazed by moments of imperfection. As a brand, our goal is for women everywhere to celebrate Play On moments and not let the little things get in their way!”
But what, I hear you ask, about the other ex-Destinys Child members who aren’t Beyonce? Where are they now? Well, Kelly Rowland is writing her fifth solo LP sans a label deal, and loving it, apparently. And she has a nice advertising deal with Caress Skincare, which is nice. And original Child LaTavia is hosting First Class Fridays at Ashton’s Upscale Social Club in Florence, South Carolina, this Friday.
