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Business News Deals Digital
PledgeMusic finalises Set.fm acquisition
By Andy Malt | Published on Thursday 29 September 2016
PledgeMusic has finalised its previously reported deal to acquire Set.fm, the direct-to-fan service which enables musicians to capture and sell recordings of their live shows.
As the two companies are officially joined in matrimony, Set.fm CEO Matt Peterson also becomes PledgeMusic’s Austin General Manager.
“Set.fm exists to change the way that artists and fans interact, a philosophy at the very core of what makes PledgeMusic so special”, says Peterson. “Combining our expertise in creating high-value live content with PledgeMusic’s best-of-breed platform for directly engaging fans will create a richer experience for all involved”.
Pledge also recently acquired data-gathering platform NoiseTrade, further bolstering the company’s offering to artists.
