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Pornhub launches record label, songwriting competition

By | Published on Friday 26 September 2014

Pornhub Records

So, Pornhub’s latest, highly successful ruse to get publications outside the adult entertainment industry to write about it is to launch a record label and song competition. And look, even I’m writing about it, like a big idiot.

The company yesterday launched the Pornhub Song Search Contest, which is apparently a step towards formalising the use of its website as a means of showcasing music videos. Everyone from FaltyDL to Xiu Xiu has used the service to preview new videos – some SFW, some… not. Coolio also hooked up with the company recently to create and premiere his new song, ‘Take It To The Hub’.

Although all songs penned for the competition must, like Coolio’s, be Pornhub-themed, the company’s Vice President Corey Price insists via Billboard that “we’re looking for acts that aren’t necessarily porn-focused. We’re an ad-based network looking for content that appeals to our demographic. Mature lyrics for an adult audience; no boybands or teen pop, for instance”.

The winner of the competition will win $5000 and assistance making a video for their song, which is then guaranteed at least 500,000 views on the website. However, they won’t necessarily be granted a place on the new record label, which is currently little more than a logo on a web page and a dream.

“A&R is a work in progress”, Pornhub PR guy Matt Blake tells Billboard. “Right now it’s all about forming relationships and understanding how this all works. We’re focused on distributing through the platform and digital sales”.

So, there you go. We’ve tried everything else, so now it’s porn’s turn to ‘The Saviour Of The Music Industry’.



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