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Brands & Merch
Simon Cowell launches headphones
By CMU Editorial | Published on Wednesday 12 September 2012
All headphones are shit. It’s true. You might think that pair you bought from Sennheiser are the bee’s knees, but bees don’t have knees, so you’re wrong. And do you know how I know for certain? Because Simon Cowell, a man who once said that he never listens to music for pleasure, told me.
Yes, the ‘X’ chief has been travelling the world desperately trying to find the cans that can truly do ‘What Makes You Beautiful’ justice, and do you know what, they don’t exist. But worry not people, because the Syco chief has given the science geeks at Sony Electronics a good talking to, and they’ve created some brand new headphones that will let you enjoy forthcoming One Direction album ‘Take Me Home’ as God intended (presumably that means they come with an in-built mute button).
The X Headphones range will be co-distributed via Cowell’s own Sony subsidiary Syco with Sony Electronics, and says the man himself: “I chose to make a set of headphones with Sony because I simply wanted something better than what is in the market today. I’ve tried all of them, literally every single one. Sony and I set out to create the best headphone in the world. We are absolutely blown away by these. With the X Headphones, it’s like being in the recording studio when the records are made. The sound is that clear”.
Meanwhile Andrew Sivori, Sony Electronics’ VP Personal Audio, added: “Our X Headphones are for the true listeners, the music fanatics who share Sony’s uncompromising passion for music and precision in sound. Created by Sony and Simon Cowell, the new X Headphones deliver an amazing listening experience wrapped up in a cutting-edge design for the ultimate in self-expression”.
Oh, this just in, bees do have knees. Hmm, not sure what that says about Cowell’s claims. Oh well, have a look at this headphones anyway at www.sony.com/XHeadphones
