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Business News Deals Digital Labels & Publishers
Sony/ATV expands SoundCloud licensing deal to Europe
By Andy Malt | Published on Tuesday 19 April 2016
It was touch and go for a while, but now SoundCloud just can’t stop signing licensing deals left, right and centre. It’s a licensing deal bonanza – low, low prices while stocks last! Well, probably not that low.
This latest deal sees music publishing giant Sony/ATV ally with the digital firm in Europe, it having previously partnered with SoundCloud on its monetisation efforts in the US. The arrangement also covers the streaming site’s new premium Go subscription service, which Sony/ATV sister record company Sony Music has already signed up to, as has UK collecting PRS For Music on the publishing side.
“These deals for the US and Europe create the best opportunity for Sony/ATV and its songwriters to maximise the creative and revenue benefits of SoundCloud’s multi-territory business”, says Sony/ATV CEO Marty Bandier. “We are particularly excited about the launch of the paid-for subscription service, which will provide the best business framework for our roster and allow Sony/ATV to take advantage of SoundCloud’s significant user base”.
SoundCloud boss Alexander Ljung adds: “Our multi-territory partnership with Sony/ATV means even more benefits for the creator community on SoundCloud, which now numbers over twelve million heard each month. Our agreements with major partners are a significant part of achieving our ambition of allowing all forms of creative expression to live on our platform, while simultaneously ensuring rightsholders’ work is rewarded and respected. As such, we’re delighted to re-affirm our relationship with Sony/ATV”.
As previously reported, SoundCloud launched Go in the US last month, bringing premium subscriptions to the otherwise free-to-access website. For $9.99 a month, users Stateside can get access to a wider catalogue of music, as well as removing advertising.