This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Business News Live Business
Student marketing firm to put bands into uni coffee shops
By Chris Cooke | Published on Monday 29 July 2013
Student marketing company Nice Curve has teamed up with Radio 1’s Huw Stephens to launch a new music venture in the university market this autumn called Coffee House Sessions. Basically a series of daytime acoustic gigs from up coming music acts will be staged in a network of forty on-campus coffee shops.
Confirming his involvement as music consultant, Stephens told CMU: “I believe Coffee House Sessions is a great idea that is going to excite a lot of music fans and artists alike. Playing to music fans, hungry to discover something new, on a dedicated touring route with professionalism and expertise in a musical environment is going to make sure the Coffee House Sessions will be a very exciting project”.
According to Nice Curve director Guy Robinson, who also leads the Coalition Talent agency, the new venture is designed to capitalise on the growing café culture found in some universities, which is complementing and competing with the more stereotypical boozy student union club and gig nights of old.
Says Robinson: “There’s been a huge lifestyle shift amongst students. Consuming food and coffee in the daytime has become more popular than frequenting students’ union bars in the evening. This has been a contributing factor to the continual decline of new live music in alcohol-lead venues”.
He added: “Each University we are doing this in not only has successful daytime trade in venues that suit acoustic performances, but also have active student media, from TV and radio to social media, who will proactively support the touring artists. Students are such a receptive demographic, consistently identified by brands as key tastemakers who can make or break products, and therefore this offers artists a new and exciting platform to help build their profile”.
Info about the initiative will be posted online at this page.
