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Business News Retail
Technics to launch new vinyl turntable
By Andy Malt | Published on Thursday 3 September 2015
The vinyl revival continues unabated, with slightly over 0% of UK households now regularly purchasing new twelve-inches. And with Tesco getting in on the act by stocking the new Iron Maiden album in a number of its stores, Panasonic has decided to get back in the turntable game with its recently relaunched Technics brand.
Technics SL-1200s are, of course, considered by all people in the world to be the best turntables ever created. So much so that just as the vinyl revival was kicking off in 2010, Panasonic decided to stop manufacturing them, lest people new to vinyl be overwhelmed by their awesome quality. Don’t worry, the company isn’t about to start making them again, you are safe. But Panasonic has this week unveiled a new prototype turntable set to bear the Technics brand.
Speaking to Wired, Technics director Michiko Ogawa said: “Turntables are a very iconic product for the Technics brand. It is important to show our sincere dedication [to that]. The turntable market is very small but it is a very important brand product. With this product we can show how seriously we can address the high-end market. For analogue customers we have to bring our concept of music to them”.
Details of exactly when the new turntable might go into production are yet to be announced.
