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0207 Def Jam names Wretch 32 as Creative Director

By | Published on Thursday 17 December 2020

Launched last month, Universal Music’s new UK version of its Def Jam label – aka 0207 Def Jam – has announced Wretch 32 as its Creative Director.

“Alongside being an incredible artist, we’re super excited our new label will be able to tap into Wretch 32’s unrivalled creative mind”, says co-President Alec Boateng. “I’ve been lucky enough to be close up and witness his ever-evolving genius many times. His creative wisdom and example has been invaluable to so many within the industry and I’m so gassed he’s now officially working with us”.

Wretch 32 himself adds: “I’m excited to make a new mark in music with a team that’s reminiscent of the first label I signed with [Levels]. I feel as though I’m going full circle working with Alec again and I’m just as excited to be working closely with Alex and the entire 0207 Def Jam family. I believe that when music is your calling, you have the ability to prove it in multiple arenas and now I’m looking forward to seeing projects through a different lens, creative directing and A&Ring”.

The new UK offshoot of the Def Jam label launched late last month led by brothers Alec and Alex Boateng, who quickly announced Stormzy as their first signing. Wretch 32’s most recent album, ‘Upon Reflection’, was released through Universal’s Polydor label.