4music to launch Pop Up Pop Quiz

By | Published on Friday 27 May 2011


Everyone loves a pop quiz, right? Well, Box TV has announced details of a new show planned for this summer on 4Music called the ‘Pop Up Pop Quiz’. Each edition will be filmed in a different location. And although they’re employing that rather fashionable term for ‘temporary venue’, this programme will literally ‘pop up’ in that the set is inflatable. Audience members will be recruited from anyone who happens to be in the vicinity once the set has inflated.

Dave Young, Box TV Programming Director, told CMU: “We’re really excited about ‘Pop Up Pop Quiz’ – it’s bright, brash and funny, and the outdoor locations and inflatable set will bring a breath of fresh air to the classic quiz show format. At Box TV we’re totally committed to being the UK’s no 1 innovator in music TV, and this is another fresh format”.

He continued: “We’re also delighted to be supporting new talent again with [our choice of presenters] Rickie and Melvin, [who will be] building on the success they’ve had at Kiss radio – their chemistry is going to be dynamite on ‘Pop Up Pop Quiz’ – it’s perfect for them”.