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Business News Digital
7digital adds high quality audio to Google Cast
By Andy Malt | Published on Tuesday 29 September 2015
7digital has become the first music provider to offer high quality audio on Google Cast, the tech giant’s smart phone remote control thingy. The integration will allow users to stream music from the 7digital Android App to any Google Cast-enabled speaker or Chromecast-connected TV.
Talking all this up, 7digital CEO Simon Cole said: “This upgrade to include Cast to our platform as well as enhancements on the Music Store app for Android marks a significant update. It leads the way in providing users with both high quality audio and a truly modern music-listening experience. Our diverse partners will also benefit from improvements made across Android, iOS and web platforms, as 7digital enables new features and functionality for the services we power around the world”.
Playback on the app is available in various formats up to 24-bit studio quality FLAC. Whether this type of high quality audio can find a significant market remains to be seen, of course. Although innovations such as this are a lot more likely to succeed than Neil Young’s ten-years-too-late Pono Player.
