7digital allies with new mobile music firm

By | Published on Friday 14 June 2013


7digital earlier this week announced a strategic partnership with a new mobile music service called the ROK Mobile Music Network. Via the alliance, the London-based digital music firm will help the American mobile platform deliver a variety of co-branded music apps for smart phones. The service will initially launch in the US in 2014, with global roll out also planned.

Confirming the deal, 7digital co-founder Ben Drury told CMU: “Mobile devices have changed the way music is consumed, and the range of devices and experiences globally varies dramatically. ROK has a great deal of experience internationally in mobile technologies that will fully leverage the 7digital platform”.

Meanwhile ROK MMN boss Jonathan Kendrick said: “While music is an incredibly important part of the lives of millions of people, we believe the traditional model of ownership and storage of music is changing. That’s why we have partnered with 7digital”.

He added: “They understand the international music landscape and the increasingly important role mobile devices play in the consumption of music, plus provide a library of over 25 million tracks and mobile apps for Android, iOS, Windows and Blackberry. Together with 7digital, we envision making your music collection easy to access through ROK Mobile Music Network – whenever and wherever you wish – in either streaming or downloaded format”.