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7digital announces pan-African songs licence via CAPASSO

By | Published on Wednesday 22 July 2015

7digital

7digital has announced a licensing deal with South African collecting society CAPASSO that covers song rights in 40 African countries, enabling the digital music provider to power download and streaming services utilising CAPASSO members’ repertoire across a big chunk of the continent. 7digital already powers a service called MiTracks in South Africa itself.

Confirming the new licence was now in place, 7digital CEO Simon Cole told reporters: “This licence agreement is a world-class deal that secures 7digital’s place among the pacesetters in digital musical licensing. It’s a full repertoire blanket licence for 40 countries, with a single point for reporting and invoicing – which ensures a simple procedure for managing rights. Securing this type of agreement with licensing agencies is vital to our business and our collaboration with CAPASSO is extremely valuable for our presence in Africa”.

CAPASSO CEO Nothando Migogo added: “We support 7digital’s mission to reduce the complexity around managing legally licensed music services. There is a huge opportunity for user engagement with music on connected devices in the African region. 7digital entering the market will allow better opportunities for local and international brands to bring music to users efficiently and legally”.



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