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Abbey Road launches online mixing and board game

By | Published on Thursday 15 September 2011

Abbey Road Studios

EMI’s Abbey Road Studios has announced the launch of an online mixing service, which will enable artists, labels and producers to upload recordings that need mixing to the studios’ servers, where – for a fee, obviously – one of the facility’s engineers will do the mix. The new service follows the launch of an online mastering platform by Abbey Road last year.

The online mixing website actually went live last month, though the studio spoke about it in more detail yesterday, explaining: “The online mixing service offers a more accessible alternative to working personally at Abbey Road Studios, while still providing the opportunity to tap into their unrivalled range of equipment and skilled engineers. Simply upload your music to the dedicated online mixing website, and they will take care of the rest”.

The new service is at this URL.

Elsewhere in Abbey Road news, the studio has teamed up with Imagination Games, DCD Publishing and sister company EMI Music Publishing to create a music trivia board game to coincide with the legendary studio complex’s 80th anniversary celebrations. The Abbey Road Studios Music Trivia Game will be launched – in Tesco only initially – in November. Oh look, just in time for Christmas. Five sets at launch will include a golden ticket that allows the recipient a tour of the studios, Willy Wonka style (though I don’t think there’s any chance a crazy old guy will give you ownership of the building at the end of the tour; but who knows, by the time of the tour EMI might have a crazy new owner).

Commenting on the game, and the collaboration between the various partners involved, EMI Publishing’s Ruth Anderson-Davis told CMU: “This is a classic example of how EMI works together as a team – developing a new music-related product by combining the quality of our publishing roster with the strong brand identity of Abbey Road to create a fantastic experience for music fans. The hidden golden tickets in the first batch of games being sold through Tesco are the closest thing to a modern day Willy Wonka chocolate factory experience. It’s where the magic happens and it’s great to be able to offer five lucky winners the chance to see the historic Abbey Road Studios for themselves”.