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Above & Beyond launch new ambient label
By Andy Malt | Published on Monday 16 May 2022
Above & Beyond have launched a new record label called Reflections. Sitting alongside their existing Anjunabeats and Anjunadeep labels, the new venture will be focused on ambient and downtempo tracks.
“Our two record labels, Anjunabeats and Anjunadeep, were born on the dancefloor”, say the producer trio. “For over 20 years these labels have taken us, our music, and our artists, to dancefloors across the world. The third Anjuna record label is our new downtempo and ambient imprint called Reflections, and we are delighted to share it with you”.
“Reflections is born from all those moments in between the dancefloors”, they add. “The mornings after, the nights apart, the journeys shared along the way. Those moments of Reflection”.
The new label will also have a focus on mental health, and the role of music in health and wellbeing. Label Manager Penny Longstaff explains: “Alongside the music we’ll be releasing – a lot of which is going to be conducive to sleeping, relaxing, and focusing – we’re also launching a host of curated mood-based mixes. That just opens up so many new avenues of who we can reach with the music”.
Co-founder of the three labels’ parent company Involved Group, James Grant, adds: “This is a genre that we have a history in and one we belong in”.
“If you look back on what we’ve done on the Above & Beyond albums”, he goes on, “there’s always been two or three standout downtempo tracks that have connected really well. Then, with everyone stuck at home, people had this sort of music on in the background while they were working. Mood listening became a really big thing. So lots of things conspired to make Reflections feel like a good idea at the right time”.
“A lot of our artists just started naturally sending us this kind of stuff”, he continues. “Yotto, for example, wrote a chill-out album which he sent to us when we were already planning this label. His record ‘Erased Dreams’ is going to be the first album on Reflections”.
So that’s the first album release confirmed, but not the first release. That title goes to Above & Beyond’s new double A-side single, ‘Morning In Deira / Time Heals’.
