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Absolut and Deadmau5 team up for VR game

By | Published on Friday 1 July 2016


Absolut and Deadmau5 have teamed up to create a new virtual reality game, which you can play on your Google Cardboard headset.

“[Absolut] wanted to get outside of the normal commercial cycle of our regular advertising and media promotions”, Afdhel Aziz, head of Absolut Labs, told Adweek. “Every brand needs to start thinking about how to create experiences, whether they are digital experiences or physical experiences, that are really either delightful or useful”.

Is this game delightful or useful? Here’s an eighteen second video on which you can judge for yourself: