Brands & Merch

Absolut make film about Cee Lo Green

By | Published on Wednesday 22 June 2011

Cee Lo Green

Wonder what Cee Lo Green gets up to on the odd occasions he’s not accusing critical journalists of being “gay” and “offended by his masculinity”? Well now you can, courtesy of Absolut vodka, who, come to think of it, might have been responsible for the singer’s bizarre and previously reported Twitter response to a bad review – in that he was pissed when he wrote it, not that partaking in social media based homophobia is part of his partnership agreement with the alcohol brand.

Anyway, the Gnarls Barkley man and ‘The Voice’ judge has done a deal with Absolut, who have filmed a ‘day in the life of’ mini-film about the singer, which will appear in two parts of the vodka firm’s Facebook profile on 27 Jun and 6 Jul respectively. A trailer was posted on YouTube earlier this week, suggesting a few shots of vodka might be advisable before watching the film. Cee Lo will also edit the brand’s Facebook page around the launch of the doc, and there’s a ‘Forget You’ themed app.

Here’s the trailer: