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Media
Absolute and Absolut reach settlement
By CMU Editorial | Published on Thursday 29 April 2010
Absolute Radio has settled its trademark dispute with Absolut vodka. Those with good memories will remember the vodka company objected to Virgin Radio being rebranded with the Absolute name in 2008, despite the difference in spelling and the fact they sell booze rather than radio shows.
The drinks company said they believed there could be confusion between their two brands, and also pointed to their music sponsorship activity and an Absolut branded music website as an area where the two firms had operations in common. Trademark infringement and passing off litigation followed.
But both companies confirmed an out of court settlement had been reached this morning. The terms of the deal aren’t known, but Absolute Radio boss Clive Dickens said: “Absolute Radio is pleased with this settlement which will see us continue to build our music radio brand and advance our position as one of the leading commercial radio networks in a digital age”.
