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Ad agency allied label announces distribution deal with Sony

By | Published on Thursday 27 April 2017

Rupture Records

French ad agency Rupture has announced a distribution deal with Sony Music in France – and Sony’s The Orchard worldwide – for the company’s in-house label Rupture Records.

Rupture is the latest business venture from Alexandre Sap, who previously ran a label-marketing-agency combo allied to the communications group Havas, which now has partnerships with various Universal labels around the world, it having a shareholder in common with the mega-major’s parent company Vivendi.

Rupture – which will also operate vinyl-centric record stores in Paris, LA and New York in addition to its label and ad agency – will work with Sony on the distribution of its artist projects. Those include new material from Canadian folk singer Alejandra Ribera; solo projects from Donald Cumming, formerly of The Virgins, and La Rudd, formerly of Grand National; and a collaboration between Tunisian artist Mounir Troudi and Brian Eno.

Says Sap of his latest venture: “I decided to call our agency Rupture because we need to completely rethink current short term development politics for bands and labels … what short term profitability diktats show is, in fact, a lack of substance”.