Artist News Brands & Merch

Ad-Rock designs trainers for Keep, profits to Planned Parenthood

By | Published on Thursday 1 December 2016

Ad-Rock Keep shoe

Beastie Boys’ Ad-Rock has design a new pair of trainers for vegan shoe company Keep, with profits set to be donated to sexual health service Planned Parenthood.

“Winter’s cold and I couldn’t find a warm sneaker to walk around in”, says the musician. “Given the outcome of our current election, it’s gonna get a lot colder before we can feel that summer sun again. So I collaborated with my friend Una [Kim, founder of] Keep shoes, not just because I wanted warm sneaks, but because I support small business. I support women-run business. I support Asian-American run business”.

He continues: “Net proceeds of this shoe will be donated to Planned Parenthood because I support a woman’s right to choose and feel that women should not be punished for making decisions about their own lives and bodies. If you have similar beliefs, you might wanna grab a pair. Or, if you simply support fresh styles, then you too can be part of what peeps in Keeps are doing”.

Have a look at the shoes here.