Business News Deals Labels & Publishers

ADA partners with PRMD music

By | Published on Thursday 12 September 2013


Warner Music’s label services business the Alternative Distribution Alliance yesterday announced a new partnership with PRMD Music, the label founded earlier this year by Avicii manager Ash Pournouri. ADA will handle physical and digital distribution, as well as providing marketing services, to the label in the US.

ADA’s SVP, A&R and Label Services Kenny Weagly told CMU: “As an artist manager, Ash has already accomplished so much, and we’re thrilled about his new venture, PRMD. Between Ash’s credentials and his roster’s incredible talent, this young label is well-poised for great success, and ADA is very happy to be providing early support to help PRMD and its artists achieve their goals”.

Pournouri added: “ADA is the perfect partner to help PRMD make a big splash right out of the gate. Our artists expect the highest level of service and we’re confident that this deal will reinforce our ability to do that”.