Artist News Releases

Adele releases Send My Love (To Your New Lover) video

By | Published on Tuesday 24 May 2016

Adele

Adele’s ‘Send My Love (To Your New Lover)’ video came out yesterday. You may well be one of the 1.5 million people who’ve already watched it. You might not though. Statistically, it’s more likely that you aren’t. That’s just maths. And that is why I’m not going to accept your claims that I am late reporting on this.

Anyway, this video, it’s directed by Patrick Daughters, who’s done stuff for Feist, Muse and Yeah Yeah Yeahs in the past. His idea for the video is apparently taken from the line in the song, “We’ve gotta let go of all of our ghosts”.

“Ghosts in this case are versions of ourselves that remain stuck at particular point in the past”, he explains. “So when Adele sings about letting go of all of our ghosts, I picture other versions of her that are in a different place than where she is now”.

It’s lucky he explained that before I watched the video, otherwise I’d have thought he’d just discovered a new effect on his editing software and gone a bit over the top with it.

Here’s the video, which you are very likely to be watching for the first time here:



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