This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
And Finally Artist News
Adele’s flip phone is romantic, can we all shut up about it now?
By Andy Malt | Published on Tuesday 27 October 2015
“Why is Adele using a flip phone?” That was the question on everybody’s lips last week. Why the fucking fuck is Adele, the world’s wealthiest woman, using a stupid old flip phone in the video for ‘Hello’ and not an iPhone 700. A special iPhone she paid for Apple to make just for her. Apps include teleportation and sending commands to her army of robot slaves.
We know she’s got all of that, but there she is in that video – a video that’s not even in colour – wandering around the woods or something with a motherbloody flip phone. It’s all people could talk about this weekend. I know, I saw it first hand. They even forgot there was a new Adele song. For them, it was just a video of a phone. That’s why she broke some sort of Vevo record, it was because of all the people clicking play again and again and again, unable to believe that Adele – the actual Adele, let’s not forget – was using a flip phone.
Well, director Xavier Dolan explained to People: “It’s just not that big of a deal. It makes me uncomfortable filming iPhones because I feel like I’m shooting an iPhone commercial. And the same thing stands for cars: Drive them! Buy them! But on film, they’re distracting to me. They’re elements that you identify to our reality so much that – whether it’s a short film, a film, a music video – they just hurt the piece’s sensibility and reality, and it’s not as romantic”.
Oh, right. Fine. Well, it’s lucky that no one was distracted by that flip phone then.
