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AEG announces Hammersmith Apollo refit
By Chris Cooke | Published on Friday 26 July 2013
AEG has announced it is refurbishing the Hammersmith Apollo, the West London venue it acquired last year in partnership with CTS Eventim off what was then HMV’s live division, MAMA.
Being led by Foster Wilson Architects, the multi-million overhaul of the venue is underway and should be completed by September. Work includes restoring various fixtures and fittings so that they look like they would have done when the theatre opened in the 1930s, reviving two marble staircases in front of the stage, bringing natural light back into the circle bar, and installing lovely LED lighting on the façade.
Confirming all this, AEG Live COO Colin Chapple told CMU: “As the new owners AEG and CTS Eventim recognised that London deserved more from one of its foremost venues. With a passion for delivering a high standard of comfort to the fan the changes we are making in seating, ventilation and the bar operations will ensure they will enjoy the best music and comedy talent in a wonderful venue capturing the original art deco heritage”.
