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AEG launches tickets website

By | Published on Wednesday 24 August 2011

AEG Live

AEG Live’s moves into ticketing will gain ground this weekend when it launches its own ticket sales website for two of its US venues.

Called AXS (“access” see), the new service is a product of AEG’s previously reported tie up with ticketing technology company Outbox Enterprises, which is led by a former Ticketmaster boss, Fredric D Rosen. AEG Live first started looking for an alternative to Ticketmaster for selling its tickets after the ticketing giant merged with its main competitor, Live Nation. The strategy of Outbox is to enable promoters to take more control of their own ticketing, rather than outsourcing it to agencies.

According to reports, AXS will immediately address some of the complaints consumers often make about Ticketmaster, for example showing ticket prices in the main part of the site that include any additional fees, and not charging any extra fee for people who print out their own tickets, rather than having them mailed to their home (that home-printed tickets also carried an additional booking fee has always been a grievance of Ticketmaster customers).

Although will only sell tickets for two of AEG Live’s venues at launch, it is clearly a pilot for a much more substantial roll out across the AEG group, which will presumably include, eventually, a launch in the UK, where the live music firm’s venue bases include The O2 complex.