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Business News Deals Live Business
AEG partners with Eden Project on its music programme
By Chris Cooke | Published on Tuesday 17 September 2019
AEG Presents has announced a new partnership with The Eden Project which will see the live firm get involved in the music programme staged at the Cornish biomes each year, aka the Eden Sessions.
The joint venture will see a new company set up called Eden Sessions Ltd. Although the new business will be able to tap into AEG’s global networks, it will be run by Rita Boe, who has headed up the Eden Sessions programme for eight years now. The programme’s long-time booker John Empson will also continue to lead on bookings.
Confirming the new partnership, the boss of the Eden Project, Gordon Seabright, said: “In eighteen years, the Sessions have established an excellent reputation in the industry and with concert-goers. Our exciting new venture with AEG Presents teams Eden with the global leader in live music. It will give us more national and international reach and help us spread Eden’s mission even further”.
Speaking for AEG Presents, its co-CEOs Steve Homer and Toby Leighton-Pope said in a joint statement: “People use the word ‘iconic’ a lot but the Eden Sessions fully deserves that description. They are innovative and the roll call of artists who have performed at Eden speaks for itself. They stand for quality as do we and we’re both dedicated to giving music fans a brilliant gig experience every time. This partnership is a big moment for us and we’re sure it will deliver great things”.
