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Business News Live Business Marketing & PR
AEG rapped for promoting “one-off” Kanye show, then adding two more dates
By Chris Cooke | Published on Wednesday 26 June 2013
AEG Live has been told off by the UK Advertising Standards Authority for an email sent to Kanye West fans announcing a “one-off” show at London’s Hammersmith Apollo back in February, just two days before two further dates were confirmed. The ASA says that the original claim that the first show was a “one-off” was misleading.
The ad industry regulator accepted, to a point, AEG’s explanation: that West’s Apollo dates were not part of a conventional tour and, whereas the live industry sometimes does hold off advertising all tour dates at the outset to allow a bit of ‘extra dates by popular demand’ PR, in this case the original plan was just one show, and the extra performances were added because of the high demand for tickets.
But the ASA has told AEG that in the future it shouldn’t make bold “one-off” show claims where there’s a likelihood additional performances will or could be added. The body said: “Because two more concert dates were added which gave consumers further opportunities to buy tickets to attend a Kanye West concert, and those dates were announced only two days after the ad was sent out originally, we concluded the claim that Kanye West would perform a ‘one-off’ concert in the UK had not been substantiated and was misleading”.
