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Business News Live Business
AEG ticketing platform to enable customers to reserve seats for friends
By CMU Editorial | Published on Tuesday 16 October 2012
AEG’s own ticketing enterprise, AXS, is launching a new service called AXS Invite, which will enable customers booking tickets at venues with allocated seating to reserve seats next to the ones they book, and to then promote those reservations to friends via Facebook and/or email, so that said friends can then book their own tickets knowing they will be seated next to their mates. Just make sure you didn’t accidentally ‘friend’ someone on Facebook who you actually despise before letting AXS send out that alert, otherwise that’ll be a fun evening.
Initially available at certain specific venues owned by AEG itself (in the US at first), it’s the latest initiative by the live music giant to compete in the ticketing market, which it entered after its rival Live Nation bought Ticketmaster. AXS.com GM Tom Andrus told the Associated Press: “For us and for the artist and the venue, it’s really about finding a way to sell more tickets. For the customer it’s a way of making it more convenient”.