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AIF publish festival survey results
By CMU Editorial | Published on Monday 7 June 2010
The Association Of Independent Festivals has published the results of its second annual festival-goers survey and found that while just over 44% of those surveyed admitted harder economic times might mean they spend less on festivals this year, just under 60% said the recession meant they’d spend less on other kinds of entertainment, suggesting that festivals might be more resistant to economic gloom than other parts of the live industry in 2010.
Elsewhere, the survey discovered that the average independent-festival-goer will spend £346 on a festival weekend, including ticket, that 69% will spend some extra days in the local area before the main event, and that 50% are attracted to the overall ‘vibe’ more than anything else when choosing which fests to go to. Only 12% of indie festival fans said headline acts would sway which festivals they attend.
Commenting on the survey, AIF GM Claire O’Neill told CMU: “It is good to see that for another year, despite an overall economic downturn, independent festivals continue to make a great contribution both nationally and locally. This survey further cements the knowledge that festivals offer a great many entertainments and attractions aside from music, and that is the experience as a whole that so many people love”.
