Artist News Awards Industry People

AIM head brands BBC Sound Of Poll “completely meaningless”

By | Published on Wednesday 7 December 2011

BBC Sound Of 2012

Following the previously repprted announcement that this year’s BBC Sound Of poll longlist only featured one artist signed to an independent label, Alison Wenham, boss of the Association Of Independent Music, has branded the poll “completely meaningless”.

Speaking to the NME, Wenham said: “I think it’s very inconsequential because, even going back years, this list has not proven to be particularly accurate. The independents will do what they do, and I’m not all that bothered about these sorts of polls. I don’t think it has very much to do with music, to be honest with you. They say 100 tastemakers put it together, but it cannot be that those tastemakers manage to avoid an entire sector”.

She added: “I think [the BBC Sound Of polls are] completely meaningless. Brutally, this is a list of product placements for the year coming, and then something [else] will come along out of nowhere. That’s the glory of the unpredictability of our industry – and long may it reign”.