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AIM launches new regional champions initiative around the UK

By | Published on Tuesday 7 May 2019


The Association Of Independent Music has launched a new regional champions initiative that seeks to ensure its resources and expertise are available to independent music firms across the UK. This includes setting up three regional hubs – for the north of England, Northern Ireland and Scotland – with more to follow in due course.

Each of those hubs will have an ‘ambassador’ and a ‘champion’ who will be, says AIM, be “tasked with creating strong local networks among the independent music companies in their areas and providing support, expertise and access to resources”.

Those people are as follows: for the north of England it’s Tony Morley of the Leaf Label (ambassador) and Sam ‘Whiskas’ Nicholls from Music:Leeds (champion); for Northern Ireland it’s Lyndon Stephens of Champion Sound Music (ambassador) and Francesca O’Connor of Quiet Arch (champion); and for Scotland Michael Lambert of A Modern Way and Wide Days is the champion, with an ambassador TBC.

Says AIM’s Membership Manager Jude McArdle: “This is not just lip service. AIM is not simply parachuting into Leeds, Edinburgh or Belfast and then heading straight back to London, we want to help cultivate local scenes. Our new regional ambassadors and champions have been chosen because they are acknowledged experts in their local areas and we’re delighted they’re joining the AIM team. They will allow us to benefit from their local knowledge and excellent reputations while contributing their experience to help build strong networks, which in turn will help music makers turn their creativity into a career and independent music businesses grow”.