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Aldi launches streaming service in Germany

By | Published on Monday 28 September 2015

Aldi Life

Supermarket chain Aldi has launched its own streaming service in Germany, called Aldi Life Musik. Powered by Napster, it will cost €7.99 per month, undercutting competitors like Spotify, Apple Music and, er, Napster.

Launched last week, the service has no freemium tier. Presumably the hope it that discounted access to what appears to be pretty much Napster’s full offering (just rebadged) will be enough to attract a more mainstream userbase than other offerings.

Although Germany’s physical music market has been one of the more stable in recent years, with digital generally lagging behind other European countries, streaming income has nevertheless been on the increase. The first half of 2015 saw a rise of 87% year-on-year.