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All new Wasserman Music launches Twitch-based live-streaming series

By | Published on Wednesday 5 May 2021

Wasserman Music

Newly launched Wasserman Music – created through the acquisition of the music division of talent agency Paradigm – has announced a partnership with Twitch which will see a series of shows livestreamed from various venues in the US and UK.

Things began last night with a performance by Perfume Genius at the Lodge Room in Los Angeles. In June and July there will also be shows coming from Lafayette in London, with 20 shows planned in total under the banner There Is Light. Each show will also feature a support act and a moderated Q&A with the artists.

Commenting on the project, Wasserman Music’s SVP Of Marketing, Sam Alpert, says: “In creating a branded series, our goal was to find turnkey opportunities for artists within the livestreaming space, while also creating a destination for the indie music community to hear some of their favourite live acts and discover new ones from all over the world”.

“With the launch of the There Is Light channel, Twitch is providing the perfect medium for artists to engage with their fans and the Twitch community”, he adds, “and we are looking forward to building it with them throughout this series and beyond”.

Meanwhile, Will Farrell-Green, Head Of Music Content at Twitch, adds: “Independent artists have created some of the strongest and fastest-growing communities on Twitch. These artists deeply understand the impact of building and connecting with a loyal fanbase”.

“Our partnership with Wasserman Music will give indie artists a dedicated home on the service”, he goes on, “where they will have the opportunity to introduce their music to Twitch’s global audience and interact with fans on a more personal level”.