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Business News Education & Events
Another season of CMU seminars announced
By CMU Editorial | Published on Monday 6 September 2010
CMU today announces details of its training programme for Autumn 2010. The CMU Seminars were launched earlier this year to much acclaim, and based on feedback received an additional course has been added to the programme this season.
The first course is Music Rights: Inside & Out. This is a beginners guide to music copyright, including an introduction to copyright law, a review of music rights ownership and collective licensing, a guide to the monetisation of music rights, and an outline of piracy issues in the digital age and how the music industry has, can and should work to protect their rights. This course will take place on Wednesday 29 Sep and Wednesday 3 Nov.
The second course is Promoting Music: Media, Social Media & More. This includes an in depth review of the music media in 2010, a recap of the traditional music marketing approach, tips on press relations based on a survey of 100 journalists, tips for new ways to approach music promotions for both labels and artists, and a beginners guide to using social media to build fan relations and sell music. This course will take place on Wednesday 6 Oct and Wednesday 17 Nov.
The third course is Music Business Models: How To Make Money. This course looks at how traditional ways of monetising music are shaping up in the digital age, at new revenue opportunities including the potential of sync, brand partnerships and direct-to-fan retail, at alternative investment options, including fan funding, and offers tips for how rights owners and artists might want to structure their businesses in the future. This course will take place on Wednesday 20 Oct and Wednesday 24 Nov.
The new course is called Making & Running Music Websites, and is aimed at artists, managers and labels who are looking to set up or overhaul their web presence. Aimed at non-technical people, it will explain in layman’s terms options available when setting up a website, go through the technical, editorial, marketing and licensing implications of running a successful site, introduce methods for managing fan lists and measuring web presence, and discuss integrating social media activity. This course will take place on Wednesday 27 Oct and Wednesday 1 Dec.
All courses run from 11am to 6pm and are taught by CMU Publisher and Business Editor Chris Cooke, an experienced trainer and leading expert in and on the music business. All courses are taught in Shoreditch, and places are £95 plus VAT, including lunch. For more details and a booking form go to www.theCMUwesbite.com/training.
And don’t forget, if you’re based in Wales, you can attend the Promoting Music and Music Business Models courses for FREE this weekend as part of the Welsh Music Foundation’s tenth anniversary celebrations. For details of the free courses, go check www.wmfis10.com.
