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Apple announces App Store price increase driven by Brexit

By | Published on Wednesday 18 January 2017

Apple

Theresa May yesterday confirmed that the UK is blindly stumbling towards a disastrous exit from the European Union, with politicians ill-equipped to deal with the task ahead. But let’s all take our minds off that with some lovely digital content. Oh no, we can’t, because all the prices are going up due to Brexit and now we can’t afford to be entertained anymore.

Over the top? Perhaps. But Apple is putting up prices on the iOS and Mac app stores by almost 25% and blaming it on Brexit and its impact on the value of the pound. So that’s a thing that has happened. Also, the whole thing about politicians being idiots is true too. Bunch of fucking idiots.

The price hikes mean that apps which used to cost 79p will now cost 99p, and so on. In an email to developers yesterday, according to The Guardian, the company explained: “When foreign exchange rates or taxation changes, we sometimes need to update prices on the App Store”.

Last year, Apple also implemented a 20% price rise on its computers, blaming the fall in the value of the pound to the dollar then too. Further currency fluctations ahead could result in further price rises, particularly if we’ve got at least two more years – and more likely a decade – of uncertainty to look forward to.

Still, we could all stop this if everyone in the UK who doesn’t want what Theresa May is proposing runs down the channel tunnel, sits down in Brussels and refuses to leave. Possibly metaphorically.



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