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Digital
Apple launches iPhone 4S, makes iCloud announcements
By CMU Editorial | Published on Wednesday 5 October 2011
So, Apple made some announcements yesterday, and it was the first big press bash since Steve Jobs formally stepped down as the IT firm’s CEO, meaning all eyes were on a bloke called Tim, aka Jobs’ successor. But what did Tim have to say? Well, basically, “have an iPhone 4S everybody, but if you’re here for the iPhone 5, prepare to be disappointed”.
The iPhone 4S is a bigger and better iPhone 4. Well, it looks a lot like an iPhone 4, but Tim assures us it’s all new on the inside. And that means a better camera, more efficient wi-fi and an annoying speech activated personal assistant. Good times. The new device will launch in seven countries, including the UK, later this month. I don’t know what the UK price will be, but in the US it will be $199, $299 and $399 for 16, 32 and 64GB of hard drive respectively. The silly old iPhone 4 will then retail for $99.
There was also an update on the good old iCloud, Apple’s previously announced revamp of its MobileMe digital locker service, that makes it easier to sync content between Apple devices, including content bought – in the past, present or future – via the iTunes store.
As with most recent launches in the digital locker space, iCloud more overtly encourages you to use the service to back-up and sync your MP3 collection between Apple devices though, as previously reported, unlike rival services offered by Amazon and Google the iCloud is backed by the music companies who will receive a cut of some subscription fees, which will be around £14 for 10GB of space, though with the first 5GB free.
Although announced earlier this year, Tim and his mate Eddy (also on stage yesterday) confirmed the basic iCloud service will go live in the UK later this month, while the clever bit – scan and match – which scans the MP3s stored on your computer and automatically plonks tracks into your remote digital locker without any uploading required, will go live in the US later this month too. It’s not yet known when the Match bit will launch over here.
So, that’s all fun, isn’t it?
