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Apple launches music TV channel

By | Published on Tuesday 20 October 2020

Apple Music

Apple has added a new music channel to its TV app, playing music videos and interviews from its Apple Music 1 radio station 24/7. Currently available in the US only, the channel is free to all users, and not behind the Apple TV+ paywall.

“A great list of sampled artists on a typical day would be Drake, Dua Lipa, BTS, Billie Eilish – a contemporary mix of current hits”, says Rachel Newman, Apple Music’s Global Head Of Editorial And Content. “It’s such a great way for music lovers to see big, contemporary hits in an easy-to-consume, lean-back way and be able to access Apple Music from the TV app at the flick of a switch”.

The channel will also be used for special promotions, starting with a 24 hour takeover by Bruce Springsteen this Thursday, promoting his new album ‘Letter To You’.

“We have this fantastic ecosystem and we want to serve all kinds of music lovers”, says Newman. “It’s mostly about creating a great experience that’s always on and always easy, and to be able to leverage big moments like with Bruce”.

As well as being available in the Apple TV app, the new channel will also be accessible in Apple Music.