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Apple launches subscriptions bundle product Apple One

By | Published on Wednesday 16 September 2020


Apple yesterday announced its long-expected subscriptions bundle package via which consumers can access the tech giant’s music, video, gaming, news and file-storage services all via one subscription plan. It’ll even throw in its new-fangled exercise service Fitness+.

Such bundling has been expected ever since Apple started expanding the range of digital services it offers. And as a test, last year, access to the then new Apple TV+ service was bundled in with student subscriptions to Apple Music in the US.

From a music perspective, it potentially means consumers more attracted to TV shows, games and/or all that fitness nonsense will nevertheless start streaming some tunes as well once they’ve signed up, which expands the audience for paid-for music streaming.

Though, of course, the big question is how the £15 monthly subscription price is shared out between the different services that come as part of the deal.

The bundle will be called Apple One and includes access to Apple Music, Apple TV+, Apple Arcade and iCloud. In addition to the £14.95 per month individual package, a £19.95 per month family plan will also be available. And for those who want terabytes of iCloud storage space rather than gigabytes, there’ll be a premier level at £29.95 per month, which will also include Apple News+ and (at some point) Apple Fitness+.

Says Apple’s SVP Of Internet Software And Services Eddy Cue: “Apple One makes enjoying Apple subscription services easier than ever, including Apple Music, Apple TV+, Apple Arcade, iCloud, and more. With Apple One, you can access the best of Apple entertainment across all your favourite devices with one simple subscription”.

The individual and family plan versions of the bundle will launch in over 100 markets, while the premier level will initially be restricted to Australia, Canada, the UK and the US.