CMU Approved

Approved: Efé

By | Published on Thursday 24 March 2022


Efé is back with her first new music since 2020, a single called ‘Kiwi’, which builds upon both her sonic and visual worlds – coming accompanied by her first self-directed video.

The single is the first track taken from her upcoming new EP, ‘Vitamin – C’, which – she says – features “a lot of stories of what it’s felt like since I dropped my [debut EP ‘What Should We Do This Summer’ in 2020] and the not so great people I have met during the process of tryna further my music”.

She adds that she hopes the new record will result in people no longer referring to her indie-pop sound as R&B, saying: “Getting labelled as just straight up R&B was definitely something I was quite shocked by, as I feel like my music has strong elements of indie/alternative and bedroom pop. I even made jokes about how a black person could make full on metal music and it would still be called ‘alt-R&B’”.

Recent comments by fellow singer-songwriter Rachel Chinouriri on the same subject made her realise that she wasn’t “just reading into it too much”, she also reveals, explaining: “When Rachel put it into words, it was so nice and reassuring to know I wasn’t the only one who felt this way”.

Efé will play The Great Escape festival in May, and will support Still Woozy on his UK tour this November.

Watch the video for ‘Kiwi’ here: