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CMU Approved
Approved: Femme – Fire With Fire
By Andy Malt | Published on Wednesday 21 June 2017
Femme is back with ‘Fire With Fire’, her first new single since last year’s debut album ‘Debutante’. The garage-influenced track is a strong return for the singer, and has a fitting subject matter for its lyrics too.
“The song is about picking a fight and squaring up to a challenge, letting the world know you’re not about to be steamrolled”, she says. “It’s cheeky and a little bit twisted”.
The newly released video for the track also fits that description, and has an unusual inspiration.
“Like most of my best ideas, they usually come to me in the middle of night deep in a cheese dream”, she explains. “With a habit of cooking up big ideas on DIY budgets, I knew we had to find a clever way of getting the heat into the video. With that in mind we arrived at this dystopian chilli eating competition. Director Ben Mahon took this initial idea and ran with it, and together I think we’ve realised one of my best videos to date”.
Watch the video for ‘Fire With Fire’ here:
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