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CMU Approved
Approved: Noughts And Exes
By Andy Malt | Published on Thursday 18 November 2010
With members from all over the world, pop sextet Noughts And Exes are whipping up a storm in their current home, Hong Kong, with their second album, which has been proclaimed to be one of the best albums released in Asia this year by critics. Now the band have their sights on more global aspirations. And while world domination is generally fairly high up on any band’s ‘to do’ list, these guys have a melodic, guitar-pop sound that might just pull it off.
Phase one in the operation is the release of the video for the title track of the album, ‘The Start Of Us’. It features a simple visual idea, but nonetheless one that mashes my brain up around the edges. It’s difficult to explain, so let’s just say it’s the whole band singing the song at once but all cut up to make one weird looking head. Does that make sense? No, it does not. You’ll just have to watch it.
