CMU Approved

Approved: The Weeknd – Rolling Stone

By | Published on Thursday 4 October 2012

The Weeknd

One of our 2011 Artists Of The Year, The Weeknd, aka Abel Tesfaye, last month announced that he had signed a deal with Universal Republic to properly release his hitherto free mixtape trilogy. Remastered and with a few new tracks added for good measure, the complete set will be released together digitally and physically under the name ‘Trilogy’ on 12 Nov.

Taken from his second mixtape ‘Thursday’, a new video for ‘Rolling Stone’ emerged yesterday. One of the more understated songs across the trilogy of releases, it comes with a suitably understated video, directed by Tesfaye himself and produced by Chris Cunningham. Shot in black and white, he sings to the camera, which drifts backwards and forwards, never quite revealing the face of the woman standing behind him with her arms draped around his neck.

“She represents the fans who I lose when I hit the mainstream”, Tesfaye said yesterday in a tweet. This was later deleted and clarified with a longer statement, in which he explained that he didn’t expect fans to desert him for becoming more popular, more that he recognised that drifting further into the popular consciousness would inevitably dilute the relationship he’s built up with those who first discovered him.

Watch the video for ‘Rolling Stone’ here: