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CMU Approved
Approved: Tinchy Stryder & Friends
By Andy Malt | Published on Wednesday 3 November 2010
Tinchy Stryder is on his way to crack America. If he manages it, he’ll be one of very few British urban artists to pull it off. Still, forming a joint venue with the world’s biggest rapper is a good start. For the release of his new album, ‘Third Strike’, he’s allying his own company Takeover Entertainment with Jay-Z’s Roc Nation to form Takeover Roc Nation. And if it does all come together, it seems, he’s hoping to share some of the glory with his mates.
New online this week, the video for his track ‘Game Over’ features fellow British rappers Giggs, Professor Green, Tinie Tempah, Devlin, Example and Chipmunk, as well as Tinchy himself. A series of consecutive verses, it is more of a shop window than a proper track (losing something of the earlier version, then a collaboration with just Tinie Tempah), but it takes them all into musically darker territory than they’d normally be associated with to great effect.