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A&R Worldwide expands into Australian market

By CMU Editorial | Published on Tuesday 11 September 2012

Sat Bisla’s A&R consultancy, A&R Worldwide, has announced an extension into the Australian market via a new alliance with Michael Chugg of Aussie live group Chugg Entertainment.

Confirming the launch of A&R Worldwide Australasia, Bisla told CMU: “I’m extremely excited about the launch of A&R Worldwide Australasia, which furthers A&R Worldwide’s impact internationally and helps us expand our efforts to the needs of those we work with, as well as our overall discovery, development and consulting efforts to and from Australasia”.

He added: “I’ve had the pleasure of knowing Michael Chugg for the past seventeen years and he has been an incredible mentor, inspiration and friend to me. Australasia is a burgeoning economic market with incredible talent and opportunities, and Michael and his team are on the forefront of some of the most exciting new music and creative and business inspirations that are emanating out of the region. I could not be prouder of teaming up with a partner such as Michael and Chugg Entertainment”.

Chugg himself said: “Sat and his hardworking team are genuinely wonderful people and I can’t wait for my team and I to work with them under the A&R Worldwide Australasia business. We have been working towards getting more involved in local artist development for years, and the relationship with Sat and his team will expand our efforts and give us a global base to help develop Australian artists and bring international talent into our home markets. It’s a very exciting time for all of us”.

The launch of A&R Worldwide in Australia follows the expansion of the company into Europe earlier this year via A&R Worldwide Germany.