Arcade Fire put fifteen seconds of music on Spotify

By | Published on Tuesday 3 September 2013

Arcade Fire

Is this a comment on the royalty rates paid out by streaming services? No, it’s not. But it made you stop and look, didn’t it? Which is exactly the effect Arcade Fire wanted to have when they put fifteen seconds of new music up on Spotify yesterday.

The abstract snippet is listed as being on a release called ‘Reflektor’ and is titled ‘9pm 9/9’. Does this mean they’ll reveal something about their new album at 9pm on 9 Sep? Yes, it does. And we already knew they were going to do that because they announced it last week. Keep up, would you?

Anyway, here’s the track if you want to listen to it.