And Finally Artist News Brands & Merch Business News Deals Digital Labels & Publishers

Ariana Grande, Post Malone and more to release long and boring remixes of recent hits to put you to sleep

By | Published on Thursday 18 March 2021

Ariana Grande

Extended remixes of tracks are generally designed to keep their excitement up for longer. However, for Universal’s new partnership with mediation app Calm, the plan is to make songs more boring to the point of sending you to sleep. Think you couldn’t get tired of Post Malone’s ‘Circles’? Well, let’s see how far into an hour long version you can make it.

Other artists who have agreed to have their songs turned into a snooze-fest are Ariana Grande, Jhene Aiko, Kacey Musgraves, Katy Perry, Luis Fonsi and Shawn Mendes. They will also have new 60 minute, chill out versions of some of their hits launched exclusively in the Calm app tomorrow, coinciding with World Sleep Day.

“Calm Music works to harness the incredible power of music to enhance our members’ mental wellness experience”, says Courtney Phillips, Calm’s Head Of Music. “We’re proud to partner with the world’s leading music company to create this unique series that pushes mainstream music boundaries beyond the traditional radio edit, giving fans beautiful, dreamy tracks to help them drift off to sleep”.

Cynthia Sexton, EVP Music Curation at Universal, adds: “Together with this incredible group of artists, we were able to create true 60 minute versions of their songs and give Calm subscribers and music fans a new way to rest and relax. This initiative is a wonderful example of how we are working with our artists to create new commercial opportunities by reimagining music and providing fans with new ways to enjoy their favourite songs”.

The reworked tracks you will hopefully hear very little of (if they do their job properly) are:

Ariana Grande – Breathin
Jhene Aiko – While We’re Young
Kacey Musgraves – Golden Hour
Katy Perry – Double Rainbow
Luis Fonsi – Sola
Post Malone – Circles
Shawn Mendes – Wonder



READ MORE ABOUT: | | | | | | | |