ASA says no raunchy Beyonce in daytime thank you very much

By | Published on Thursday 18 November 2010

A new TV ad for Beyonce’s perfume Heat starring the pop lady herself has been deemed just far too raunchy for daytime. After the Advertising Standards Authority received fourteen complaints about the revealing advert it ordered that the ad only be aired after 7.30pm, presumably because that’s when all easily offended children go to bed.

That the ad with a half-naked Ms Knowles, described by the ASA as “sexually provocative”, is allowed to air in the early evening family viewing slot is perhaps a sign of the times. Until relatively recently the Beyonce ad might have been restricted to late night airings only, or might only have been allowed in cinemas, but attitudes change of course.

And just to prove it, and because I can’t think of anything else to say about the Beyonce ad, go check this fun blog sharing 48 genuine ads from the Twentieth Century which were all OK back in the day, but could never be used today. You won’t find anything sexy, but plenty are charmingly sexist.